Response to the Advertisement Project (thus far)

When I first discovered that I was going to be creating my own advertisement as an assignment for English 207, my primary feeling was excitement. A project like this one is a wonderful opportunity for me to delve into my imagination and produce an artistic creation that is all my own. I have always loved art and pictures, so this advertisement project has been a very smooth and enjoyable process for me. I truly enjoy watching my ideas come to life as I begin to draw and sketch my advertisement ideas down on paper. However, the technological aspect of the project is a bit of a challenge for me because I do not own a digital camera, but I am borrowing one from a friend. I am also a bit concerned about utilizing Photoshop to complete my final advertisement, but I think that with the help of my peers my project will continue to improve as I advance through all of the steps of the assignment. The first step of the project was the most exhilarating and straightforward part. After I read the Design Basics chapter in the Penguin Handbook, I was aware of all of the elements that I needed to include in my advertisement. So far, I have decided to create a dessert restaurant advertisement. The typeface will be bold to really stand out and my audience will target anyone with a sweet tooth. The chapter also helped me realize the importance of a color scheme in a visual advertisement so I have chosen to use light pastel colors such as pink and blue. I think the final outcome of this project will be well worth the time and energy I used to create it!