Response to Analyzing Images and Texts

I truly enjoyed exploring the depths of my imagination to discover the layout and design of my ad. The visual appeal of my ad was the most vital element of the entire advertisement, because when people glance at an ad in a store or in a magazine, the first thing that captures their attention is the appearance of the ad. How an ad looks reveals a great deal about the ad quality and purpose. This advertisement project gave me the opportunity to discover the art of creating and applying visual images and texts to an ad in a professional manner. Reading the section in Faigley titled “Analyze Images and Other Kinds of Visual Texts” really helped me, and pushed me to ponder the deeper meaning of the word “text”. As I was reading this section, I realized that the most poignant point that Faigley states is, “Anything can be read as a text, then nearly everything is a text” (pg 129). I wholeheartedly agree with Failgey’s previous statement that text can be found in everything. The chapter explained that the grills of an SUV and a minivan can be viewed as sending a particular image to the viewer. Consumers always view a product before purchasing it, in order to be sure that it is the type of product they need. In my own add, I am aware that words are not the only element that convey and express meaning. I could have cut the worded texts in my ad, and left only the name of the eatery and the photos on the ad. I am confident that the consumers would still understand my message. Photographs are a powerful form of text, because if a consumer looked ay my ad and saw the delicate, delicious cupcake and warm cookies they would know that my eatery sells delicious, sugary treats. There is so much information that can be pulled from a single image. That is the reason why some ad companies choose not to include word text at all!